Why Financial Planning is IMPORTANT ???

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Awesome ideas for Generating Leads

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Awesome ideas for Generating Leads

     Lead generating  ideas

  1. Tell everyone you meet about your business. Even if they do not seem like a likely candidate for your business, you never know whom they know
  2. Enlist your family and friends to spread the word about your  business
  3. Send out an email to everyone in your address book, announcing what you do, what you can offer and any special promotions to gain new business
  4. Ask your satisfied clients for referrals
  5. Offer free consultations to new referrals
  6. Create a Free Tele-Seminar
  7. Create a Free Webinar
  8. Consider a referral or finder’s fee
  9. Create a referral partnership with business that serve similar clients
  10. Join online social networking groups and promote your business by answering questions and offering assistance to those in need
  11. Get in touch with past and current clients when you have a new service to offer them
  12. Get in touch with past and current clients when you have completed a big name project
  13. Start a newsletter
  14. Create a blog and promote your blog posts
  15. Create a buzz piece that attracts prospects
  16. Take advantage of every outgoing email by using your email signature as a marketing tool
  17. Send promotions for services with your invoices
  18. Go to industry events – conferences, association meetings, seminars
  19. Go to events in your client’s industry
  20. Sponsor a client event
  21. Host a networking event
  22. Join your local Chamber of Commerce and get involved
  23. Socialize and always have your card ready, create a special report and offer to send it to them if they will give you their email address
  24. Do some pro-bono work for a charitable organization with industry links
  25. Get involved in social groups you’re connected to (church, school, university)
  26. Join an industry organization and get listed
  27. Contact people you used to work with let them know that you have started a business and looking for contacts
  28. Offer to give a seminar to a local business group, community organization or local churches
  29. Practice an elevator speech about what you do and have it ready to go wherever you are
  30. Participate on online forums (using the forum signature line)
  31. Comment on blogs to draw people back to your site
  32. Offer to write guest posts on blogs
  33. Advertise in a niche magazine and/or trade publication
  34. Pitch articles to niche magazines and/or trade publications
  35. Participate in a trade show
  36. Promote a free first consultation service
  37. Give something away for free
  38. Offer branded pens and paper at industry events
  39. Enter your work into competitions and awards… and win
  40. Issue a press release about a story related to your services and try to get it into a local newspaper or magazine
  41. Create a publicity friendly stunt
  42. Run a contest which ties into your services
  43. Create a group on LinkedIn
  44. Mail promo postcards to potential clients
  45. Mail fun promotional items to potential clients (calendars, toys, posters etc)
  46. Search-optimize your website and get Google traffic
  47. Have a follow-up conversation with all potential leads
  48. Establish contacts in larger agencies that can offer your work when they are overloaded
  49. Cross promote with other businesses
  50. Create an e-book and offer it for free on your blog and/or website
  51. Offer your e-book to other bloggers and their readers
  52. Create an online radio show and offer free podcasts for listeners to download
  53. Create Videos for viewers to watch and share
  54. Create a Facebook Fan page and offer specials and contest, engage your fans
  55. Create a Twitter account and offer specials and contests
  56. Participate in a virtual trade show
  57. Create press releases to promote your businesses
  58. Create outstanding client awards for clients doing great things in the community

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Form 16- Why my taxes are so high- Read Case Study.

Why my taxes are are so high? Two Form 16?

It is time of Form 16 and busy in filing your IT return. Wondering how my tax liability has gone up when you approached the consultants. Do not worries following case study would explain in detail how your tax liability has gone up.

Mr. Krishna has worked with Dream Limited Company from 1.04.2011 till 01.06.2011 and left the company and joined the fortune 500 company( working since 02.06.2011 till date)  based out of Silicon Valley for higher package and later company asked Mr. Krishna to declare his previous company’s income details. As he has never experienced this stuff before he was quiet afraid to disclose and Fortune 500 Company started deducting TDS as per the income they are providing.

Mr. Krishna was calm and every month he began to get his salary and now the time has come to do his self assessment.

Form 16 Dream Limited Company Date 1.04.2011 till 01.06.2011

  1. Gross Salary                                                                   553848
  2. Less : Allowance to the extent of U/S 10             84193
  3. Balance(1-2)                                                                     469655
  4. Deduction:

(a)Entertainment Allowance                                             0

(b)Tax on Employment                                                                 1200

5. Aggregate of 4(a) and (b)                                                        1200

6. Income Chargeable under the head Salaries               467255

7.  Add: Any other income declared by the employee      0

8.  Gross total income                                                               467255

9. Deduction under chapter VI-A                 100000

10. Aggregate Deduction under ChapterVI A                   100000

11.   Total Income                                                                           367255

12. Tax on total Income                                                           18726.00

13. Education cess                                                                           562.00

14. Total Tax payable                                                                19288.00

15. TDS                                                                                            19288.00

16. Tax payable/ Refundable                                                      Nil

Form 16 From Fortune 500 Company From 2.06.2011 till 31.03.2012

1 Gross Salary                                                                            453848

2 Less : Allowance to the extent of U/S 10                    64193

3 Balance(1-2)                                                                         389655


(a)Entertainment Allowance                                             0

(b)Tax on Employment                                                     1200

5. Aggregate of 4(a) and (b)                                                       1200

6. Income Chargeable under the head Salaries               388455

7.  Add: Any other income declared by the employee      0

8.  Gross total income                                                              388455

9. Deduction under chapter VI-A                   50000

10. Aggregate Deduction under ChapterVI A                   50000

11.   Total Income                                                                         338455

12. Tax on total Income                                                         15845.00

13. Education cess                                                                           475.00

14. Total Tax payable                                                                16320.00

15. TDS                                                                                     16320.00

16. Tax payable/ Refundable                                 Nil

Real Computation of Mr Krishna  From Salary  FY  1.04.2011 till 31.03.2012 (AY 2012-13).

Income chargeable under Salaries From Dreams Limited company……….Rs 467255

Income chargeable under Salaries From Fortune 500  CompanyLtd………   Rs388455

Total Income Chargeable under Salary…………………………………………………    Rs 855710

Deduction Under Chapter VI A      …………………………………………………………. Rs 100000

Income Taxable …………………………………………………………………………………….  Rs 755710

Tax Payable………………………………………………………………………………………….   Rs 83142

Education Cess…………………………………………………………………………………..    Rs 2494

Total Tax Liability…………………………………………………………………………………   Rs85636

Total TDS deducted by both employer is………………………………………………  Rs 35608

Balance Tax Payable Now Before 31 July 2012….(along with interest)…..Rs 50028*


Note: This is for illustration purpose and should be read for the sake of enhancing knowledge.


You may wonder there is tax liability of Rs50000+ for mr.Krishna it is because both employers has considered minimum exemption limit of Rs180000 (twice) instead of only once for entire financial year.

Lessons from this case study:

  1. Please declare previous employer’s income in form 12BA while joining.
  2. Take necessary steps in order to get it reflected on your form 16.
  3. Please update all your Investment, HRA, Home loan details in advance.

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History of Inflation

Did you know how inflation can harm your pocket and country’s pocket in a big way? Cost of living is surging and your paycheck has not been. and home loan interest has gone up significantly high. Spend money as you need and invest

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Nifty Blogs

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Jeevan Vriddhi- An Analysis

Jeevan Vriddhi: A single Non Ulip Investment Plan With Life Cover 

Salient Features:

1.Single Premium

2.Policy Term 10yrs

3.Guaranteed Maturity Benefit

4.Life cover 5times of Single Premium (Say Rs30000 is Premium Life cover will be Rs150000).

An Analysis

Current Age 20 Yrs
Term of the Policy  10 Yrs
Premium 30000 Single Premium
SA 150000 5times of Premium
Maturity Proceeds
Guranteed Maturity Benefit 58665  
Loyaty Addition 3600 At Rs120/thousand
Rate 6.94% Per Annum

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Is Social Media An Effective Tool To Grow A Planning Practice?

Is Social Media An Effective Tool To Grow A Planning Practice?

Most planners struggle to grow their businesses and bring in as many clients as they wish. With the surge of social media in recent years, from Facebook to Twitter to LinkedIn, an increasing number of consultants have hailed social media as the great marketing equalizer, capable of allowing even small planning practices to establish a marketing presence. Nonetheless, most planners are thus far reporting limited success with their social media efforts; a recent study suggests interest may already be waning. Yet at the same time, most planners have had little success with any form of targeted marketing efforts, relying instead of the slow flow of referrals from existing clients as a primary source of new business. Which raises the question: is it that social media in really ineffective for growing a practice, or is it just that our woes with social media are representative of our ongoing difficulties in clearly defining the value we provide and the target clientele we wish to reach, leaving referrals as the only option left?

The inspiration for today’s blog post comes from a recent article cited in last week’s Weekend Reading, discussing research results from the Aite Group showing that marketing through social media is losing some appeal amongst advisors. The article notes that “the absence of benefits from social media may be muting advisors’ views of the potential impact of social media on business objectives.” In other words, advisors are losing interest in social media for marketing because they’re not seeing the results. Consequently, they’re leaning back to their old business development stalwart: referrals.

Yet I can’t help but wonder if the disenchantment that planners are having with social media’s weak results are because… well, most planners are doing a weak job implementing social media. Effective social media – or really, any form of effective marketing – is about communicating information that’s relevant and pertinent to your target prospects, that engage their interest and draw them to learn more about what you offer. Yet in reality, many planning firms are so broad and undefined in who their target prospects are – for instance, stating their target clientele are “anyone who can afford my services” – that it’s no surprise social media is ineffective. Because the target clientele are so vague and undefined, it would be impossible to target relevant and pertinent information at them in the first place! This is why it’s ultimately so crucial for financial planning professionals who wish to grow their businesses to develop a niche – because when you do have a clearly defined target market, it’s radically easier to reach out to them to communicate!

For instance, look at how Kristin Harad reaches out to New Parents trying to plan their finances at the clearly named NewParentFinances.com, or Brittney Castro seeking women to want to empower themselves and their relationship with money to become FinanciallyWiseWomen(.com), or Jim Blankenship positioning himself as an expert available to those making decisions on Social Security benefits as the publisher of the SocialSecurityOwnersManual.com. All of these websites tie to blogs, Twitter, Facebook, and/or social media accounts… delivering messages that are directly pertinent and relevant to their target audience.

These can be contrasted with the “average” financial planner’s blog, which, I’m sorry to say, communicates virtually identical basic financial planning tips as every other average financial planner’s blog. Articles might include tips for tax loss harvesting, or developing a budget, or the ill-guided explanation about why their competition is ethically inferior… all written in a manner so general, it could be for anyone. Which is exactly the problem. Because even if a prospective client actually needed your personal help to address one of these issues, the prospect probably wouldn’t find your content, anyway. A Google search would turn up someone else’s website first. The prospect’s friends will likely share content from someone else’s website that felt more personally relevant and connected. Your content won’t connect, because it wasn’t targeted to them, didn’t communicate to them effectively, and therefore wasn’t differentiated from everything else out there on the web. In other words, while it’s true that nothing dies once it’s on the internet, it’s nonetheless true that it may never ever be found, either.

So it appears to me that “most” social media fails, simply because its content is so general and for everyone, that it fails to connect personally with anyone. And in turn, it’s content that anyone who does read would probably not feel compelled to share with anyone else, because it is so bland and undifferentiated. Which means, in essence, planners may be relying on personal referrals because their social media content itself isn’t very referrable in the first place.

This doesn’t necessarily mean that social media is for everyone, or that all planners will excel with social media. The point is that the more effectively your business and marketing are targeted, the more effective tools like social media can be to growing that business. And from the opposite perspective, difficulties in obtaining social media results are often more the result of a vague, undefined value proposition and target clientele, than a flaw in social media as a marketing tool. Yet ironically, a planner who succeeds in clearly defining a value proposition for a well-defined niche clientele becomes more referrable altogether – both for in-person referrals, and social media sharing!

So what do you think? Do you use social media for marketing? Have you had any success with it? Is your content so general for everyone that it may not connect very well with anyone? Can you clearly articulate who you’re trying to work with, in a manner similar to the other planners mentioned here? Is your content really written in a manner that would be compelling to them (your target audience), not just to you as the writer?


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All About Forex Market Simple& Straight

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What is a Stock?

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